Have you ever gone to the movies and seen a display that really made you stop and stare? Or while browsing your local supermarket or retailer, seen a child’s eyes pop out of their head as they came face to face with a standee of a beloved character? Custom character standees are highly coveted marketing materials precisely because they make an impression like few other forms of advertising. Southern California Graphics’ Large Format division is highly experienced in this form of marketing and how to make a monumental success of it.
Why Custom Standees Stand Out
Humans are a social species. We like to bond with things– other humans, pets, even things that only kind of look like us. There’s a psychological phenomenon known as pareidolia, which induces humans to look for familiar patterns in objects and find comfort in them. This phenomenon is how people see things like The Man in the Moon, or an image of the Virgin Mary in a slice of toast. It’s also why many car manufacturers design the front end of a car to look like a friendly face. Custom character standees also capitalize on this intrinsic human behavior. While we are conditioned and desensitized to flat images like the ones you might find on a billboard or other traditional form of marketing, marketing standees are a different matter. We take more notice of character standees because they exist in three-dimensional space, and are shaped like people (even standees representing cartoon characters or other fantasy creations are generally humanoid in shape). Character standees represent a superior form of marketing because they take advantage of these natural inclinations in order to draw attention to the brand and create more and stronger impressions.
The Practicality of Standees
A standee isn’t just a three dimensional poster. You get way more than that when you make an investment in one of Southern California Graphics Large Division’s custom standees. Our custom standees are lightweight and easy to assemble and reassemble, meaning you or any member of your team can deploy it and take it down if you need to at the end of the day, or if you’re taking it on the road for a trade show or other event. Of course, if you prefer, we can deliver it to you and set it up the first time round, in order to demonstrate the proper procedure to you and your staff. This ease of use and flexibility, unlike a lot of other signage, means that your strategy is adaptable. You can test out the standee in different parts of your premises with a minimum of fuss, as opposed to relocating posters, decals, or other forms of promotion. If you are careful about the verbiage on the standee, you can reuse it for multiple events and years to come.
Southern California Graphics’ Mastery of Printing Technology
At Southern California Graphics Large Format, we pride ourselves on having the perfect combination of exceptional talent, decades of experience, and top-of-the-line equipment. Our advanced engineering gives us the best performance in terms of color fidelity, die-cutting, and diverse materials. For maximum durability, consider the lightweight aluminum/dibond standee, which uses two superthin sheets of aluminum bonded to a thermoplastic core. This material is impervious to rot, rust, or chemical degradation, including weather. If you need a standee that will pass the test of time in difficult conditions, such as a water park, or a particularly humid or frigid area, this is the standee for you. Coroplastis is an alternative which doesn’t use metal. It is a corrugated plastic sheet waterproof and resistant to stains and chemicals. Normal temperatures mean that the material is impermeable to oils, solvents, and water. There is also ultraboard, a plastic panel perfectly adapted for digital cutting and UV printing. It doesn’t absorb moisture, meaning that the inks retain their vibrancy over time. This ensures that ultraboard is suitable for standees that incorporate vivid color, such as cartoon characters. Small paper cutouts can be upgraded to styrene, a far more durable material which should save you money over time on replacement standees for your small scale projects. And of course, for cutouts and standees that really pop, PVC standees from SCG have the special ability to be printed black with white ink, so that they really stand out.
Where to Use Custom Standees
You may have noticed standees being deployed in various places. There are numerous ways that can be used effectively: to increase sales, to promote brand recognition, to promote foot traffic, even to provide protection to your store. After all, there is ample evidence that using standees of police officers or other authority figures actually deters theft by as much as two-thirds. Southern California Graphics specializes in providing top quality custom standees to improve point of purchase performance in retail environments. We pay particular attention to the vividness of the communication, with the intention of attracting shoppers with a higher inclination to making purchases. This expertise is part psychology, part graphic design, and part good old-fashioned marketing know-how. Our production techniques increase your sales per square foot in crucial areas of your store. These same techniques can be used to lure in consumers in shopping centers or off the street. Eye-catching standees that snare passers-by and turn indifference into interest can be well worth the investment. Lastly, outside of the retail industry, there are plenty of uses for custom standees. You have likely seen them used in theater lobbies to help promote new and upcoming features. They can also be used at or outside restaurants, amusement parks, offices, hospitals, and more. With SCG Large Format’s expertise in creating the most durable custom standees around, the only limit is your imagination.
Southern California Graphics Large Format division is the natural choice for expertise when it comes to custom standees. If you’re interested in a quote, you can reach us at: https://socalgraphlargeformat.com/contact-us/.